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Home decoration industry welcomes new opportunities and new trends lead market changes

2024-01-27

Home decoration, as an important element to improve home quality and personalized expression, has been favored by more and more consumers in recent years. According to iMedia Consulting, the market size of home decoration in China will maintain stable growth from 2021 to 2027, reaching 300 billion yuan by 2027. The home decoration industry has ushered in new development opportunities, as well as new challenges and changes.

On the one hand, with the trend of consumption upgrading and younger generation, consumers’ demand for home decoration is more diversified and personalized, not only paying attention to the functionality and aesthetics of products, but also pursuing intelligence, environmental protection, culture and other characteristics. Home decoration categories have also expanded from traditional ornaments, decorative paintings, vases, etc. to aromatherapy, lamps, wallpapers, tapestries, etc., covering various spaces such as living room, bedroom, study, kitchen, bathroom, etc. Home decoration design style also presents diversified features, from different styles such as simple, modern, Nordic, Japanese, Chinese, etc., to different elements such as retro, ethnic, exotic, etc., meeting the different aesthetics and preferences of consumers.


On the other hand, with the development of digitalization and internet, the sales channels and marketing methods of home decoration have also changed. Traditional home decoration stores and brand stores, through the integration of online and offline, have opened up the consumption link and improved the user experience. For example, manufacturers have launched their own mini-programs, providing online shopping, reservation, consultation, service and other functions, and seamlessly connected with offline stores. At the same time, content platforms, such as Douyin, Tiktok, etc., have also become important exposure and drainage channels for home decoration, showing the visualization, interactivity, and directness of home decoration through short videos, live broadcasts, etc., attracting a large number of users’ attention and purchase.

The new opportunities of the home decoration industry have also spawned new trends and changes. On the one hand, home decoration brands need to strengthen product innovation and differentiation, to meet the diversified and personalized needs of consumers, and enhance product added value and competitiveness. On the other hand, home decoration brands need to strengthen the use of digitalization and internet, to improve brand exposure and conversion rate, build brand private domain traffic and user assets. The future of the home decoration industry will be a market full of opportunities and challenges, requiring brands to constantly innovate and change, in order to win more users and market.

Our company Rundecor, is a home decoration manufacturer focusing on innovation and independent research and development, with 13 years of industry experience, focusing on the mid-to-high-end market, meeting the diversified and personalized needs of consumers, improving home quality and personalized expression. Rundecor constantly follows the new opportunities and trends of the home decoration industry, strengthens product innovation and differentiation, strengthens the use of digitalization and internet, improves brand exposure and conversion rate, builds brand private domain traffic and user assets. RUNDECOR, is a trustworthy and choice home decoration brand, adding color and warmth to your home life!